#BacardíBats — Reveal of the new Bacardí logo in Rotterdam, The Netherlands

As dusk fell on Cuban Independence Day huge bats came alive in Rotterdam, The Netherlands. Artist collective 3hund made a next level projection video with the latest CGI technic. True passion can't be tamed. Bacardi. Untameable since 1862.

Client: Barcadi

Production: 3hund
Agency: Fitzroy Amsterdam BV
Video: grndpa